BORN AT DAWN's mission is to bring you effortless style with a personal touch. Our collection is focused on wardrobe heroes- beautiful, easy to wear clothes that can take you from day to night. All our pieces can be worn multiple times and in different ways giving you endless options.
If you prefer to touch and feel the product before you buy, personal shopping and expert styling advice is available in selected areas of London through our "Night In" experience. This is a chance for you to book an evening to host a trunk show so that you and your friends can shop in the luxury of your own home.
Black and Cream Zebra Print Long Sleeve Dress from Gestuz.
Composition: Outer: 100% Polyester, Lining: 100% Viscose / Colour: Black and Cream /Care: Gentle machine wash at 30°.
With their fresh take on Scandinavian simplicity and a contemporary approach to tailoring, new arrival Gestuz cover both directional statement pieces and relaxed understated chic for the modern woman. See the rest of our edit from Gestuz.
Black High Waist Coated Leather-Look Leggings by VILA.
Colour: Black/ Composition: 77% Viscose, 20% Nylon, 3% Elastane/ Care: Gentle machine wash inside out at 30° with similar colours. To protect the coating please do not use fabric conditioner or tumble dry.
VILA is a Danish brand that brings Scandinavian simplicity with a feminine edge. They focus on designing pieces that are the best possible quality whilst still ensuring they are at an accessible price.
Black and White Polka Dot V-Neck Shirt by JDY.
Colour: Black with white spots/ Composition: 100% viscose/ Care: Gentle machine wash at 30°C with similar colours.
Jacqueline De Yong (JDY) is a new arrival at Born at Dawn from the Bestseller family of Danish brands which includes Selected Femme, VILA, Vero Moda and Y.A.S. JDY take a new approach to affordable quality wardrobe basics offering a fresh take on shapes, prints and fabrics with their easy-to-wear staples.