September 11, 2016


We met the gorgeous Renata Negroni, Founder of Concept Provence, an organic and animal-friendly cosmetic brand, a couple of weeks ago at Who's Next Paris trade show. She was running the brand’s stand and looking after her 4 month old whilst looking immaculate... Super Mama!

We loved her tailored, relaxed look, pairing a shoulder-less shirt with trousers, sunglasses and sandals so asked her a few questions about her style…

How long did it take you to get ready this morning?
5 minutes but I thought it all out and planned my outfit beforehand.

Where do you get your style inspiration from?
From myself, from women on the street and I suppose from magazines like @vogueparis.

Any particular Instagram accounts you love?
The accessories brands @atpatelier and @tsatsas.

How would you describe your style?
I suppose it has masculine elements and its quite sporty chic but I aim to be elegant with it.

What piece in your wardrobe do you wear the most?
A long oversized shirt.

What would be your top style tip?
Keep it classic but elegant- it wins every time.

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